Client: Macy’s
Role: Art Director and Editor
Team: Jen Picariello (strategy)
Patrick Murphy (set stylist)
Gabe McFadden (copywriter)
Jessica Davis (photography)
Mallory Huxford (photo assist)
Clare Stukel (producer)

Macy’s Santaland:
12 Days of Trivia

For the third season of Cookies & Milk with Santa, we wanted to switch it up from the episodic format that Season 1 and 2 relied on.

Instead, we made a FB Messenger Trivia game where players could get badges and entries to win a $5,000 Macy’s gift card. And who better to be our host than Santa Claus.

Players were targeted using static and video paid social ads

But we know our audience, and our audience craves authentic videos.

So we gave Santa control of the iPhone so he could record a selfie video inviting everyone to join in his trivia game.

and custom badges for each day of trivia

as well as a suite of organic-first videos for TikTok and Reels